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“A good deal of corporate planning is like a ritual rain dance; it has no effect on the weather that follows, but those who engage in it think it does. It seems to me that much of the advice and instruction related to corporate planning is directed at improving the dancing, not the weather.”

-Professor J. Brian Quinn, Dartmouth

This news roundup piece was created over 3 days in the Ceros platform. It was positioned to inspire urgency in the reader, to soft sell the FP&A Transformation Summit. Property of the International Quality & Productivity Center.