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Auto designer for General Motors for a quarter century, educator at CCS, Wayne State University, Lawrence Technical University, and the Cleveland Institute of Art, consultant on History Channel’s Top Gear, founder of AutoArcheology, and now speaker at the Advanced Lighting for Automotive Summit, Brian Baker has quite the rap sheet. I had the good fortune to pick his brain on lighting design, American car culture, crafting a brand, Millennials, and more besides.

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